I am a Design Leader experienced in building teams, focused on CX and solving business problems for 15 years.
Currently, Product Design Lead, APAC at Estée Lauder Companies in Hong Kong, and IxDF HK Local Lead.
Most recent projects
Raised quarterly incremental revenue of US$105K through zero to low code activations for a premier luxury fragrance brand
PRODUCT DESIGNSTAKEHOLDER MANAGEMENTLed the scaling of Unified Identity across Asia-Pacific, resulting to measurable improved experience
PRODUCT DESIGNReduced bounce rate, acquired new users, and raised conversion to 75% in 30 days for a multi-platform Finance LMS in Sydney that has over 8k reach
stakeholder managementPRODUCT DESIGNleadershipAbout me
Core Skills
LeadershipProduct DesignService DesignUser ResearchStakeholder ManagementMentorshipCertifications
Generative AI Leader, Google 2025 (in progress)Design Leadership, Uxcel 2025Google Analytics, Google 2024Human Centred Design, Coursera 2020Experiments
PAUSE & ANCHORBOOK TUNG CHUNGHow I Create ImpactProduct Design
As Product Design Lead, I design and ship products from UX and UI to research with structure, speed, and momentum when it matters most.
Design Leadership
Privileged to be an IxDF Local Lead for Hong Kong. It is a great time to be a Design Leader. Small to large companies have not only included but have cemented a seat at the table for design and to have that influence is a compelling opportunity as it is a responsibility not only to the companies we work for, but the very community that it serves.
Mentoring
I’ve been fortunate enough to join a community where I am able to support aspiring designers into this industry toward their success from Day 1.
I am a consumer of content
Here’s a rundown of content I’ve consumed this summer.
Summer 2026Mind Your Manners
Sarah jane hoOn my path to becoming a design leader, I identified the weaknesses I needed to turn into strengths. This book filled that gap immensely, and more.
Will LarsonAn Elegant Puzzle
This book is giving me insider access to the complex world of Engineering teams. After all, our designs are only as good as our relationship with our engineers, I like to say.
TSMC’s Morris C.
Acquired podcastHis journey has been tumultuous to say the least.
Mark
Acquired podcastAlways interesting seeing people in a different light.
Uber CEO Dara K.
Acquired podcastI like how I grew a little bit after listening to this.
Every episode is brilliant, this one exceeded that.
Charlie
Acquired podcast