Isabel Luna is a Design Leader experienced in building teams, focused on CX and solving real business problems for 15 years.
Currently, Product Design Lead, APAC at Estée Lauder Companies in Hong Kong.
Most recent projectsRaised quarterly incremental revenue of US$105K through zero to low code activations for a premier luxury fragrance brand
Led the scaling of Unified Identity across Asia-Pacific, resulting to measurable improved experience
Reduced bounce rate, acquired new users, and raised conversion to 75% in 30 days for a multi-platform Finance LMS in Sydney that has over 8k reach
AboutCore Skills
Leadership
Product Design
Service Design
User Research
Stakeholder Management
Mentorship
Certifications
Generative AI Leader, Google 2025 (in progress)
Design Leadership, Uxcel 2025
Google Analytics, Google 2024
Human Centred Design, Coursera 2020
Experiments
Vibe Coding: Therapy tool finder that recommends specific, tried and tested tools for specific trauma triggers to prevent emergency therapy sessions and build towards healing and self-reliance [MVP in progress].
How I Create ImpactAs Principal-level IC, I help design and ship products from UX and UI to research with structure, speed, and momentum when it matters most.
Product Design
It is a great time to be a Design Leader. Small to large companies have not only included but have cemented a seat at the table for design and to have that influence is a compelling opportunity as it is a responsibility.
Design Leadership
Mentoring
I’ve been fortunate enough to join a community where I am able to support aspiring designers into this industry toward their success from Day 1.
I am a consumer of content
Mind Your Manners
Sarah jane hoOn my path to becoming a design leader, I identified the weaknesses I needed to turn into strengths. This book filled that gap immensely, and more.
Will LarsonAn Elegant Puzzle
This book is giving me insider access to the complex world of Engineering teams. After all, our designs are only as good as our relationship with our engineers, I like to say.
Every episode is brilliant, this one exceeded that.
Charlie
Acquired podcastHis journey has been tumultuous to say the least.
TSMC’s Morris C.
Acquired podcast