Rush Hour Digital: Rebrand from attributes to headshots
Strategy, Mentorship, Branding, UX Discovery, Design Direction and UAT
Hauling laundry in my pyjamas, I was building the company’s new attributes with my Senior Designer. Three COVID waves and a baby after, I was in awe.
While every designer knows it’s a challenge to design one’s portfolio, to revamp the company’s website after a rebrand is a new level of challenge. I pm’d my PM and told him I couldn’t stop smiling. It was worth all the archived artboards and design direction.
Wireframes
This was possible because I worked with two talented, patient and persistent team members.
Each piece was meticulously designed and thought-through, not to mention deliberated by the partners incessantly.
In the end, we came up with a product that truly demonstrates the very essence of what the company stands for - Client, People and Product.
The headshot theme I came up with was for each team member to be photographed on a desk with an object that signifies their individuality.
It became a fun and rather revealing exercise. To compliment the new headshots, we illustrated avatars to be used across all of the company’s accounts.
For privacy reasons I am only including the avatars. However, you can find the headshots here.
