My work revolves around strategy, data analysis, user research, client and stakeholder engagement, UX and UI, leadership, and mentorship.
Revitalizing Revenue: A Strategic Activation Initiative for a Premier Luxury Fragrance Brand
Led rebuild of multi-layer LMS platform for user acquisition, retention and conversion
Led the remodel of TV5’s mobile experience strategy towards conversion
Led the innovative renovation of one of HK’s top universities
Led full rebrand of a design firm from brand definition to execution
