Designing data-driven digital products and solutions with multi-national companies and startups since 2009.
- Leadership
- Strategy
- Data Analysis
- Stakeholder Engagement
- User Research
- Problem Analysis
- End-to-End Product Design
Work
From onboarding to check-out, as well as log out, I led the rebuild of a multi-layer platform (almost) from scratch
FINSIA
RUSH HOUR DIGITAL, Rebrand
Not a dot untouched, from redefining to executing what it means to be Rush Hour Digital
RUSH HOUR DIGITAL, Company
Leading Transformative Design Strategies from Within
A historical trip to innovate a faculty of one of the city’s biggest universities
CUHK FACULTY OF ARTS
A remodelled mobile experience strategy for a French television network
TV5 MOBILE APP
Most recent roles
Design Mentor, Career CoachProduct Design Lead, APAC
Senior Product DesignerStrategy & Design LeadBusiness Development, DesignUX/UI DesignerWorkshops I’ve conducted
Design Thinking
Clients and Internal StakeholdersUX Discovery
Clients and Internal StakeholdersFigma
For Engineers, Product Managers and QA EngineersMS LiveTiles
Building Intranets on LiveTiles to a global audience“Isabel’s standout strength is her exceptional communication skills, which made complex UX/UI concepts accessible to everyone, from engineers to executives.”
Daniel Li
Senior Agile Coach & Product Manager, ELC APAC
“Her attention to detail is remarkable, ensuring that every task is completed with precision and care. Beyond her technical skills, she consistently creates a positive and supportive work environment, making collaboration effortless.”
Flor D’Amico
Lead UX Designer, ELC Global
“Isabel’s deep design expertise, combined with her ability to build strong cross-functional relationships and clearly communicate user-centered design principles, helped us overcome roadblocks and accelerate the project’s success.”
Kim Le
Regional Omnichannel Manager, ELC APAC
Jack Mawhinney
UX Design Manager, PepsiCo
“I had the pleasure of working alongside Isabel at Rush Hour Digital, and I can confidently say she is one of those rare colleagues who leaves every team, project, and person better than she found them. Isabel has an incredible ability to deliver meaningful, high-impact work while simultaneously lifting up the people around her.
She brings a relentless focus on the user, ensuring that her output is not only thoughtful and innovative but also deeply connected to solving real problems. Just as importantly, Isabel leads with empathy and clarity. I experienced first hand how she creates space for others’ voices, builds alignment in complex situations, and brings a calm confidence that makes people want to follow her lead.
She's highly sought after as a collaborator because she makes every project sharper, every discussion more constructive, and every team stronger. If you're considering Isabel for a role on your team, do it! She will elevate your product, your culture, and your people in ways that are both tangible and lasting.”
