Design leader experienced in building teams and high-impact design solutions for 15+ years

I lead with my expertise to work with cross-functional teams in delivering results that matter.

CORE SKILLS

Leadership

User Research

Product Design

Stakeholder Management

Service Design

Mentorship

Work

Revitalizing Revenue: A Strategic Activation Initiative for a Premier Luxury Fragrance Brand

ux research & analysis
Product Management

Led rebuild of multi-layer LMS platform for user acquisition, retention and conversion

Product Design
User Research
Product Design
Leadership
User Research
Product Design

Built company-wide systems and processes for sustainable and scalable growth

Service Design
Leadership

Led the remodel of TV5’s mobile experience strategy towards conversion

Led the innovative renovation of one of HK’s top universities

Led full rebrand of a design firm from brand definition to execution

Leadership
Product Design

Most recent roles

Design Mentor, Career Coach
Product Design Lead, APAC
Senior Product Designer
Strategy & Design Lead
Business Development, Design
UX/UI Designer

Workshops I’ve conducted

Design Thinking

Clients and Internal Stakeholders

UX Discovery

Clients and Internal Stakeholders

Figma

For Engineers, Product Managers and QA Engineers

MS LiveTiles

Building Intranets on LiveTiles to a global audience
TESTIMONIALS

“Isabel’s standout strength is her exceptional communication skills,

which made complex UX/UI concepts accessible to everyone, from engineers to executives.”

Daniel Li
Senior Agile Coach & Product Manager, ELC APAC

“Her attention to detail is remarkable, ensuring that every task is completed with precision and care.

Beyond her technical skills, she consistently creates a positive and supportive work environment, making collaboration effortless.”

Flor D’Amico
Lead UX Designer, ELC Global

“Isabel’s deep design expertise, combined with her ability to build strong cross-functional relationships and clearly

communicate user-centered design principles, helped us overcome roadblocks and accelerate the project’s success.”

Kim Le
Regional Omnichannel Manager, ELC APAC
Jack Mawhinney
UX Design Manager, PepsiCo

“I had the pleasure of working alongside Isabel at Rush Hour Digital, and I can confidently say she is one of those rare colleagues who leaves every team, project, and person better than she found them. Isabel has an incredible ability to deliver meaningful, high-impact work while simultaneously lifting up the people around her.

She brings a relentless focus on the user, ensuring that her output is not only thoughtful and innovative but also deeply connected to solving real problems. Just as importantly, Isabel leads with empathy and clarity. I experienced first hand how she creates space for others’ voices, builds alignment in complex situations, and brings a calm confidence that makes people want to follow her lead.

She's highly sought after as a collaborator because she makes every project sharper, every discussion more constructive, and every team stronger. If you're considering Isabel for a role on your team, do it! She will elevate your product, your culture, and your people in ways that are both tangible and lasting.”

Let’s build something together

I’d love to have a chat on how we can build your product or sustainably scale you team.